Take note of the below which is an example subset of goals and objectives used for a small online review website in building up a community following which would be used to generate social signals and rank high on the SERPs. These could be used to improve your own website in the long run;
Achieve 30,000+ Page views per month.
Gather ATLEAST 500+ Forum members.
Promote the group ABOVE 6,000 Members
Achieve an overall community group of 40,000 on Twitter/Facebook/Steam
Upload ATLEAST 20 Youtube Videos a month.
Obtain 3 more authors to complete the team. Our current count is 6 journalists.
Complete a monthly podcast. (Music Quiz, Competition, Playthrough etc)
Introduce a monthly newsletter
Start to market bomb about advertising. We should be in a much firmer position by this time.
Business processes such as publishing articles should become clockwork, no missing out on posting times.
Articles must be at least 300 words+ even if it’s about a trailer. Google loves content.